英國強迫谷歌允許發布者選擇退出 AI 搜尋功能
英國監管機構 cma 命令谷歌允許發布者阻止其內容出現在 ai 摘要和模型訓練中。這賦予了新聞網站在談判中的籌碼，並為 ai 授權樹立了全球先例。
the uk's competition and markets authority imposed legally enforceable conduct requirements on google, compelling the company to provide publishers with tools to block their content from appearing in ai overviews and being used to fine-tune ai models. google introduced a search console toggle allowing website owners to exclude content from ai-generated results while maintaining visibility in standard web search, alongside new analytics detailing ai exposure. the ruling addresses publisher concerns that ai features cannibalize traffic without fair compensation, though google previously resisted such measures citing monetization opportunities. this decision establishes a framework for content licensing in the ai era and may influence similar regulatory actions in other jurisdictions.