英国、GoogleにパブリッシャーのAI検索オプトアウトを強制
英国規制当局CMAは、パブリッシャーがAI Overviewsやモデル学習からコンテンツをブロックできるようGoogleに命じた。これによりニュースサイトは交渉の切り札を得て、AIライセンスに関する世界的先例を確立する。
the uk's competition and markets authority imposed legally enforceable conduct requirements on google, compelling the company to provide publishers with tools to block their content from appearing in ai overviews and being used to fine-tune ai models. google introduced a search console toggle allowing website owners to exclude content from ai-generated results while maintaining visibility in standard web search, alongside new analytics detailing ai exposure. the ruling addresses publisher concerns that ai features cannibalize traffic without fair compensation, though google previously resisted such measures citing monetization opportunities. this decision establishes a framework for content licensing in the ai era and may influence similar regulatory actions in other jurisdictions.