영국, Google에 출판사의 AI 검색 옵트아웃 허용하도록 명령
영국 규제기관 CMA가 Google에 출판사가 AI 개요(AI Overviews)와 모델 학습에서 자사 콘텐츠를 차단할 수 있도록 명령했습니다. 이는 뉴스 사이트에 협상 레버리지를 제공하고 AI 라이선싱에 대한 글로벌 선례를 만듭니다.
the uk's competition and markets authority imposed legally enforceable conduct requirements on google, compelling the company to provide publishers with tools to block their content from appearing in ai overviews and being used to fine-tune ai models. google introduced a search console toggle allowing website owners to exclude content from ai-generated results while maintaining visibility in standard web search, alongside new analytics detailing ai exposure. the ruling addresses publisher concerns that ai features cannibalize traffic without fair compensation, though google previously resisted such measures citing monetization opportunities. this decision establishes a framework for content licensing in the ai era and may influence similar regulatory actions in other jurisdictions.