快餐店AI得來速遭遇客戶抵制
2025年1月的一項調查顯示,55%的美國人更喜歡由人類提供服務而非AI,導致麥當勞和塔可鐘等連鎖店重新考慮其自動化點餐策略。
despite widespread testing by major chains like wendy's, mcdonald's, and taco bell, ai drive-thrus are struggling with customer acceptance. a january 2025 survey found 55% of americans prefer humans, prompting companies to adjust their strategies following technical failures and user frustration. taco bell is reviewing its voice ai after users exploited the system, while mcdonald's pivots from ibm to explore new ai applications for equipment maintenance.