Bumble 移除滑動功能轉向 AI 約會
bumble 將在今年晚些時候移除滑動功能，此前第一季度付費用戶下降21%至320萬。首席執行官 whitney wolfe herd 稱此舉是對該類別的革命。公司正在開發名為 bee 的 ai 約會助手以取代該機制。
Bumble will remove swiping, the defining mechanic of 2010s dating apps, in an overhaul planned for Q4 2024. The pivot follows a 21% drop in paying users, down to 3.2 million in Q1 2024 from 4 million the previous year. CEO Whitney Wolfe Herd framed the decline as a deliberate reset prioritizing "quality over quantity" and confirmed the development of an AI dating assistant named "Bee."