Bumble removes swiping to pivot toward AI dating
bumble will remove the swipe feature later this year after paying users fell 21% to 3.2 million in q1. ceo whitney wolfe herd called the move a revolution for the category. the company is developing an ai dating assistant called bee to replace the mechanic.
Bumble will remove swiping, the defining mechanic of 2010s dating apps, in an overhaul planned for Q4 2024. The pivot follows a 21% drop in paying users, down to 3.2 million in Q1 2024 from 4 million the previous year. CEO Whitney Wolfe Herd framed the decline as a deliberate reset prioritizing "quality over quantity" and confirmed the development of an AI dating assistant named "Bee."