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techcrunch ai · 2026年7月15日

Whatnot收購Shaped,解決實時直播購物的推薦難題

whatnot收購shaped以將其llm技術集成到搜索和發現引擎中。這解決了在實時庫存變化中匹配不斷變化的買家意圖這一關鍵挑戰。

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whatnot acquired shaped, a startup building ai-powered recommendation systems using customer data and large language models, to enhance its real-time search capabilities. shaped's founder tullie murrell and nearly a dozen engineers will join whatnot to lead the newly formed applied ai research group. this move addresses the specific complexity of live commerce, where inventory volatility and buyer intent require recommendation speeds faster than traditional e-commerce. the company processes over 500,000 hours of live video weekly and aims to push recommendation latency from minutes down to real time.

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