Whatnot、Shapedを買収しライブコマースのリアルタイムレコメンド問題を解決へ
WhatnotがShapedを買収し、検索・ディスカバリーエンジンにLLMを統合。変化する購入意図とライブ在庫をマッチングさせるという重要課題に取り組む。
whatnot acquired shaped, a startup building ai-powered recommendation systems using customer data and large language models, to enhance its real-time search capabilities. shaped's founder tullie murrell and nearly a dozen engineers will join whatnot to lead the newly formed applied ai research group. this move addresses the specific complexity of live commerce, where inventory volatility and buyer intent require recommendation speeds faster than traditional e-commerce. the company processes over 500,000 hours of live video weekly and aims to push recommendation latency from minutes down to real time.