星巴克利用AI在車道取貨時顯示個人化數字菜單
星巴克測試AI以在車道取貨時顯示個人化數字菜單，旨在識別顧客並使付款更加輕鬆。這影響了客戶體驗，並可能改變咖啡店的經營方式。
starbucks aims to use ai for personalized digital menus at drive-thru, recognizing customers as they arrive. ceo brian niccol said the company will explore experiences that present personalized digital menus and make payment effortless. starting in 2027, starbucks will test background ai models to help baristas input orders accurately and efficiently. the company also plans to integrate ai into the starbucks app's search and discovery features and may allow conversational and agentic ordering in the future. this affects customer experience and may change how coffee chains operate.