星巴克利用AI在车道取货时显示个性化数字菜单
星巴克测试AI以在车道取货时显示个性化数字菜单，旨在识别顾客并使付款更加轻松。这影响了客户体验，并可能改变咖啡店的经营方式。
starbucks aims to use ai for personalized digital menus at drive-thru, recognizing customers as they arrive. ceo brian niccol said the company will explore experiences that present personalized digital menus and make payment effortless. starting in 2027, starbucks will test background ai models to help baristas input orders accurately and efficiently. the company also plans to integrate ai into the starbucks app's search and discovery features and may allow conversational and agentic ordering in the future. this affects customer experience and may change how coffee chains operate.