Starbucks AI menu test personalizes drive-thru for repeat customers
starbucks tests ai to show personalized digital menus at drive-thru, aiming to recognize customers and make payment effortless. this affects customer experience and may change how coffee chains operate.
starbucks aims to use ai for personalized digital menus at drive-thru, recognizing customers as they arrive. ceo brian niccol said the company will explore experiences that present personalized digital menus and make payment effortless. starting in 2027, starbucks will test background ai models to help baristas input orders accurately and efficiently. the company also plans to integrate ai into the starbucks app's search and discovery features and may allow conversational and agentic ordering in the future. this affects customer experience and may change how coffee chains operate.