rotative
404media ai · 2026年6月2日

微軟新AI的目標:在添加功能之前先讓你上癮

微軟內部文件顯示,其新“scout”AI助手的發佈策略明確將“讓人們上癮”列為三個階段的第一階段,旨在在擴展功能之前實現高用戶留存率。

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microsoft's internal strategy documents for its 'scout' ai assistant reveal that the first of three launch phases is explicitly to 'make people addicted' to the tool. the project, internally called 'clawpilot' and part of 'project lobster,' integrates openclaw's agent capabilities into microsoft 365 to automate tasks like calendar management and inbox triage for knowledge workers. the documents show that over 1,000 microsoft employees, including the ceo, already use the tool, with the company reporting high retention and usage intensity during the pilot. while microsoft frames the goal as building daily dependency, some employees expressed concern over the explicit use of 'addiction' language in product development. future phases plan to connect the assistant to other ai tools and expand its feature set beyond the standalone desktop application.

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