Microsoft's new AI goal: get you addicted before adding features
microsoft's internal strategy for its new 'scout' ai assistant explicitly lists 'make people addicted' as the first of three launch phases, aiming for high retention before expanding functionality.
microsoft's internal strategy documents for its 'scout' ai assistant reveal that the first of three launch phases is explicitly to 'make people addicted' to the tool. the project, internally called 'clawpilot' and part of 'project lobster,' integrates openclaw's agent capabilities into microsoft 365 to automate tasks like calendar management and inbox triage for knowledge workers. the documents show that over 1,000 microsoft employees, including the ceo, already use the tool, with the company reporting high retention and usage intensity during the pilot. while microsoft frames the goal as building daily dependency, some employees expressed concern over the explicit use of 'addiction' language in product development. future phases plan to connect the assistant to other ai tools and expand its feature set beyond the standalone desktop application.