rotative
the decoder · 2026年7月12日

Meta 關閉了 Instagram AI 替身功能——但為何它要發布一項無需同意的功能

在公眾強烈反彈和隱私擔憂之下,meta 移除了 muse image 功能,該功能此前未經同意使用公開的 instagram 照片訓練 ai 替身。

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meta reversed course on its new muse image feature after it revealed users could generate ai images of anyone simply by tagging their instagram username, utilizing public photos without the subject's consent. despite marketing the tool as a creative asset that offered user control, the feature was enabled by default and forced users to manually opt out via instagram settings to protect their likeness. this implementation raised significant privacy concerns and likely violated european data protection regulations, prompting the company to admit it 'missed the mark.'

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