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the decoder · 2026년 7월 12일

Meta, Instagram AI 카메오 기능 폐기 — 그런데 동의 없는 기능을 왜 출시했나

Meta는 여론의 반발과 프라이버시 우려에 따라 공개된 Instagram 사진을 동의 없이 AI 아바타 학습에 사용했던 Muse 이미지 기능을 제거했습니다.

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meta reversed course on its new muse image feature after it revealed users could generate ai images of anyone simply by tagging their instagram username, utilizing public photos without the subject's consent. despite marketing the tool as a creative asset that offered user control, the feature was enabled by default and forced users to manually opt out via instagram settings to protect their likeness. this implementation raised significant privacy concerns and likely violated european data protection regulations, prompting the company to admit it 'missed the mark.'

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