rotative
the decoder · 2026年7月12日

MetaがInstagram AIカメオを廃止──なぜ同意なき機能を出荷したのか

Metaは、公開Instagram写真を同意なしにAIアバターの学習に使用していたMuse画像機能を、世間の反発とプライバシー懸念を受けて削除した。

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meta reversed course on its new muse image feature after it revealed users could generate ai images of anyone simply by tagging their instagram username, utilizing public photos without the subject's consent. despite marketing the tool as a creative asset that offered user control, the feature was enabled by default and forced users to manually opt out via instagram settings to protect their likeness. this implementation raised significant privacy concerns and likely violated european data protection regulations, prompting the company to admit it 'missed the mark.'

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