Meta Business Agent 全球上線以自動化數百萬小商店銷售
meta 在印度和墨西哥測試後，在全球推出了其 ai 客戶支持代理。此舉將 chat 轉化為小型企業的銷售和預訂引擎，使 meta 與 crm 巨頭展開競爭。
meta globally deployed its meta business agent on whatsapp and instagram to automate customer support, product recommendations, and appointment bookings for small businesses. the system, tested for nearly two years in markets like india, uses a human-in-the-loop approach and plans to offer features like overnight chat summaries and market research. monetization will integrate into the whatsapp business premium subscription and rely on token-based billing for larger enterprises connecting tools like shopify. this turns whatsapp from a communication channel into a workflow platform, challenging traditional enterprise software providers.