Meta Business Agent goes global to automate sales for millions of small shops
meta launched its ai customer support agent globally on whatsapp after testing in india and mexico. the move pits meta against crm giants by transforming chat into a sales and booking engine for small businesses.
meta globally deployed its meta business agent on whatsapp and instagram to automate customer support, product recommendations, and appointment bookings for small businesses. the system, tested for nearly two years in markets like india, uses a human-in-the-loop approach and plans to offer features like overnight chat summaries and market research. monetization will integrate into the whatsapp business premium subscription and rely on token-based billing for larger enterprises connecting tools like shopify. this turns whatsapp from a communication channel into a workflow platform, challenging traditional enterprise software providers.