Meta Business Agent 全球上线以自动化数百万小店铺销售
meta 在印度和墨西哥测试后，在全球推出了其 ai 客户支持代理。此举将 chat 转化为小型企业的销售和预订引擎，使 meta 与 crm 巨头展开竞争。
meta globally deployed its meta business agent on whatsapp and instagram to automate customer support, product recommendations, and appointment bookings for small businesses. the system, tested for nearly two years in markets like india, uses a human-in-the-loop approach and plans to offer features like overnight chat summaries and market research. monetization will integrate into the whatsapp business premium subscription and rely on token-based billing for larger enterprises connecting tools like shopify. this turns whatsapp from a communication channel into a workflow platform, challenging traditional enterprise software providers.