聊天機器人裡的廣告來了,但用戶只點擊3%
openai和google正在競相在聊天機器人中出售廣告,但用戶只點擊了3%的廣告,讓廣告商很難滿意。
the ai chatbot industry is exploring advertising as a way to defray costs, with openai having over 100,000 customers advertising in chatgpt since february. google also expanded ads in its search chatbot ai mode to 10 more countries. however, advertisers are not satisfied with the experience. koah labs, an ad tech company, markets ads to over 200 apps and says users click on about 3% of ads, similar to google's performance. koah's ceo nic baird notes that ads composed partly by ai generate double the clicks.