Chatbots serve ads, but users click only 3%
openai and google are racing to sell ads in chatbots, but users are clicking on only 3% of them, making it hard for advertisers to get satisfaction.
the ai chatbot industry is exploring advertising as a way to defray costs, with openai having over 100,000 customers advertising in chatgpt since february. google also expanded ads in its search chatbot ai mode to 10 more countries. however, advertisers are not satisfied with the experience. koah labs, an ad tech company, markets ads to over 200 apps and says users click on about 3% of ads, similar to google's performance. koah's ceo nic baird notes that ads composed partly by ai generate double the clicks.