聊天机器人里的广告来了,但用户只点击3%
openai和google正在竞相在聊天机器人中出售广告,但用户只点击了3%的广告,让广告商很难满意。
the ai chatbot industry is exploring advertising as a way to defray costs, with openai having over 100,000 customers advertising in chatgpt since february. google also expanded ads in its search chatbot ai mode to 10 more countries. however, advertisers are not satisfied with the experience. koah labs, an ad tech company, markets ads to over 200 apps and says users click on about 3% of ads, similar to google's performance. koah's ceo nic baird notes that ads composed partly by ai generate double the clicks.