蘋果2.5億美元教訓:為什麼Siri最新演示變得無聊
在因2024年虛假宣傳演示影片支付2.5億美元和解金後,蘋果在ios 27演示中使用了實機操作。這一轉變表明蘋果將只展示實際可用的AI功能,以避免法律風險並重建信任。
apple showcased ios 27 and an overhauled siri using 'live-like' demos of real devices, abandoning the pre-rendered videos that led to a false advertising lawsuit. the strategy shift comes months after apple agreed to a $250m settlement for 2024 wwdc features that failed to launch on time. the company confirmed the new ai will support older hardware like the iphone 15 pro, reversing previous upgrade pressure tactics. this move signals apple is ceding its 'it just works' arrogance to ensure future ai announcements are legally airtight and immediately verifiable.