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techcrunch ai · 2026年6月8日

苹果2.5亿美元教训:为什么Siri最新演示变得无聊

在因2024年虚假宣传演示视频支付2.5亿美元和解金后,苹果在ios 27演示中使用了实机操作。这一转变表明苹果将只展示实际可用的AI功能,以避免法律风险并重建信任。

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apple showcased ios 27 and an overhauled siri using 'live-like' demos of real devices, abandoning the pre-rendered videos that led to a false advertising lawsuit. the strategy shift comes months after apple agreed to a $250m settlement for 2024 wwdc features that failed to launch on time. the company confirmed the new ai will support older hardware like the iphone 15 pro, reversing previous upgrade pressure tactics. this move signals apple is ceding its 'it just works' arrogance to ensure future ai announcements are legally airtight and immediately verifiable.

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