亞馬遜將Rufus技術轉化為產品供Kate Spade及競爭對手使用
亞馬遜在aws上推出了代理購物助手，供kate spade等零售商使用，聲稱轉化率是搜索的3.5倍。
amazon is commercializing its internal ai shopping technology as a new aws product, offering retailers pre-built architecture and code to deploy agents customized to their catalogs. built on amazon bedrock, agentcore, and opensearch, the system claims to increase conversion rates by 3.5 times compared to traditional keyword searches. kate spade has implemented an ai gift concierge using this framework to reduce shopper stress during gift selection. this move signals amazon's strategy to monetize its conversational ai infrastructure beyond its own marketplace, targeting the broader enterprise retail sector.