亚马逊将Rufus技术转化为产品供Kate Spade及竞争对手使用
亚马逊在aws上推出了代理购物助手，供kate spade等零售商使用，声称转化率是搜索的3.5倍。
amazon is commercializing its internal ai shopping technology as a new aws product, offering retailers pre-built architecture and code to deploy agents customized to their catalogs. built on amazon bedrock, agentcore, and opensearch, the system claims to increase conversion rates by 3.5 times compared to traditional keyword searches. kate spade has implemented an ai gift concierge using this framework to reduce shopper stress during gift selection. this move signals amazon's strategy to monetize its conversational ai infrastructure beyond its own marketplace, targeting the broader enterprise retail sector.