Amazon turns Rufus tech into a product for Kate Spade and rivals
amazon launched an agentic shopping assistant on aws for retailers like kate spade, citing a 3.5x conversion boost over search.
amazon is commercializing its internal ai shopping technology as a new aws product, offering retailers pre-built architecture and code to deploy agents customized to their catalogs. built on amazon bedrock, agentcore, and opensearch, the system claims to increase conversion rates by 3.5 times compared to traditional keyword searches. kate spade has implemented an ai gift concierge using this framework to reduce shopper stress during gift selection. this move signals amazon's strategy to monetize its conversational ai infrastructure beyond its own marketplace, targeting the broader enterprise retail sector.