亞馬遜用Alexa Plus在購物網站取代Rufus
亞馬遜在amazon.com上推出了alex for shopping，用llm驅動的alexa plus取代了之前的rufus ai助手，以處理複雜查詢、自動購買和跨站購物。
amazon is rolling out alexa for shopping, powered by the alexa plus llm, directly into the main amazon.com search bar and app, effectively retiring the rufus ai assistant. the system handles complex queries like skincare advice or order history, and introduces agentic features such as auto-purchasing items based on price drop triggers and the ability to shop on third-party websites. vice president daniel rausch stated the assistant leverages multiple models to reason through tasks, offering deep integration across web and echo devices for continuity. the feature is available to all us customers immediately without requiring an alexa account, ramping up availability over the coming weeks.