Amazon, 쇼핑 사이트에서 Rufus를 Alexa Plus로 교체
Amazon이 amazon.com에서 쇼핑용 Alexa를 출시하며 Rufus AI 어시스턴트를 LLM 기반 Alexa Plus로 교체해 복잡한 쿼리, 자동 구매, 사이트 간 쇼핑을 처리하도록 했습니다.
amazon is rolling out alexa for shopping, powered by the alexa plus llm, directly into the main amazon.com search bar and app, effectively retiring the rufus ai assistant. the system handles complex queries like skincare advice or order history, and introduces agentic features such as auto-purchasing items based on price drop triggers and the ability to shop on third-party websites. vice president daniel rausch stated the assistant leverages multiple models to reason through tasks, offering deep integration across web and echo devices for continuity. the feature is available to all us customers immediately without requiring an alexa account, ramping up availability over the coming weeks.