Amazon、ショッピングサイトでRufusをAlexa Plusに置き換え
Amazonはamazon.comでショッピング用Alexaを導入し、Rufus AIアシスタントをLLM搭載のAlexa Plusに置き換えて、複雑なクエリ、自動購入、サイト横断型ショッピングへの対応を実現した。
amazon is rolling out alexa for shopping, powered by the alexa plus llm, directly into the main amazon.com search bar and app, effectively retiring the rufus ai assistant. the system handles complex queries like skincare advice or order history, and introduces agentic features such as auto-purchasing items based on price drop triggers and the ability to shop on third-party websites. vice president daniel rausch stated the assistant leverages multiple models to reason through tasks, offering deep integration across web and echo devices for continuity. the feature is available to all us customers immediately without requiring an alexa account, ramping up availability over the coming weeks.