亞馬遜推出由Rufus支持的Alexa購物服務
亞馬遜將其rufus聊天機器人與alex a+結合，推出了alex a for shopping，該助手在2025年為超過3億客戶提供諮詢，並支持價格追蹤和自動購物等功能。
amazon introduced alexa for shopping, merging the rufus chatbot with alexa+ to offer ai-driven product comparisons, price tracking for up to a year, and automated reordering via a new main search bar interface. the assistant, which helped over 300 million customers in 2025, enables conversational shopping and can trigger purchases based on conditions like price drops without requiring a prime subscription. additionally, amazon is retiring the public rufus brand name while the technology continues to power the backend, following a 115% increase in monthly active users and a near 400% rise in engagement.