Amazon, Rufus 기반 'Alexa for Shopping' 출시
Amazon이 Rufus 챗봇과 Alexa+를 결합해 Alexa for Shopping을 출시했습니다. 이 어시스턴트는 가격을 추적하고 구매를 자동화하며, 2025년에 3억 명 이상의 고객에게 조언을 제공했습니다.
amazon introduced alexa for shopping, merging the rufus chatbot with alexa+ to offer ai-driven product comparisons, price tracking for up to a year, and automated reordering via a new main search bar interface. the assistant, which helped over 300 million customers in 2025, enables conversational shopping and can trigger purchases based on conditions like price drops without requiring a prime subscription. additionally, amazon is retiring the public rufus brand name while the technology continues to power the backend, following a 115% increase in monthly active users and a near 400% rise in engagement.