Amazon、Rufus搭載の「Alexa for Shopping」を公開
AmazonはRufusチャットボットとAlexa+を組み合わせ、「Alexa for Shopping」を公開。価格追跡や購入の自動化を行うアシスタントで、2025年には3億人以上の顧客にアドバイスを提供した。
amazon introduced alexa for shopping, merging the rufus chatbot with alexa+ to offer ai-driven product comparisons, price tracking for up to a year, and automated reordering via a new main search bar interface. the assistant, which helped over 300 million customers in 2025, enables conversational shopping and can trigger purchases based on conditions like price drops without requiring a prime subscription. additionally, amazon is retiring the public rufus brand name while the technology continues to power the backend, following a 115% increase in monthly active users and a near 400% rise in engagement.