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techcrunch ai · 2026年11月6日

亞馬遜Alexa新增文本購物功能,與Muse展開競爭

亞馬遜推出基於文本的Alexa購物功能,允許美國部分用戶使用自然語言查詢進行購物,此前已阻止Meta的Muse在九月份訪問其網站。

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amazon has launched a text-based shopping feature for its alexa ai agent, allowing customers to interact with alexa using natural language queries to search for items, add them to cart, and purchase. the feature is currently available for select us customers who will receive a text asking them to enable the shopping feature. over time, alexa will learn users' preferences and suggest items accordingly. this move comes after amazon blocked meta's muse from querying its site in september, and as the market for consumer-focused ai agents grows.

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