Alexa adds text shopping, takes on Muse
amazon launches text-based alexa shopping feature for select us customers, allowing natural language queries for shopping, after blocking meta's muse in september.
amazon has launched a text-based shopping feature for its alexa ai agent, allowing customers to interact with alexa using natural language queries to search for items, add them to cart, and purchase. the feature is currently available for select us customers who will receive a text asking them to enable the shopping feature. over time, alexa will learn users' preferences and suggest items accordingly. this move comes after amazon blocked meta's muse from querying its site in september, and as the market for consumer-focused ai agents grows.