74% of consumers trust AI bots more than best friends
accenture's survey of 25,590 consumers found 74% trust ai agents over friends for shopping, signaling a major shift in consumer behavior and autonomous commerce adoption.
accenture surveyed 25,590 consumers across 16 countries and found that 74% would trust a personal ai agent more than their best friend for shopping. this growing acceptance implies that autonomous agents will soon handle significant purchasing power, forcing brands to prioritize ai integration over traditional marketing. the trend signals a shift from search-based e-commerce to agent-driven commerce.