60% of consumers hate AI marketing — yet AI traffic is soaring
a wordpress vip survey of 2,000 respondents found 60% of consumers find ai messaging a turnoff, though 60% of enterprises report rising ai referral traffic.
wordpress vip published a report detailing a sharp trust gap regarding ai tools, revealing that 60% of consumers view ai-focused brand messaging negatively and 42% trust unattributed ai answers less than airline fees. while 86% of consumers still verify information through original sources, 60% of enterprises reported increased traffic from ai search engines in the last year, and 74% of decision-makers prioritize ai discoverability. this data highlights a dilemma where brands must optimize for ai agents to maintain visibility while ensuring their content feels human to retain audience trust.