Meta의 첫 유료 AI는 월 $200 — OpenAI와 경쟁할 수 있을까?
Meta는 간단한 프롬프트만으로 소프트웨어 도구를 구축하는 월 $200 AI 에이전트 'Hatch'를 출시하고 있으며, 이는 광고를 넘어 유료 AI 수익으로의 전환을 시사합니다.
meta is developing 'hatch', a paid ai agent priced up to $200/month that converts natural language descriptions into functional software tools, such as schedulers and email automation systems. internal documents reveal plans for a free tier and a 'hatch plus' subscription, with a broader us launch slated for july to compete with similar offerings from microsoft and google. this product represents meta's strategic shift toward monetizing ai directly to subsidize its heavy infrastructure investments, which have previously driven layoffs. hatch will also power upcoming meta hardware, including supersensing smart glasses and an ai pendant planned for 2027.