rotative
the decoder · 2026年6月6日

Meta首款付费AI月费200美元 —— 能否挑战OpenAI?

meta正在推出“hatch”,一款月費200美元的ai代理,可根據簡單提示構建軟件工具,這標誌著其超越廣告的付費ai收入轉變。

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meta is developing 'hatch', a paid ai agent priced up to $200/month that converts natural language descriptions into functional software tools, such as schedulers and email automation systems. internal documents reveal plans for a free tier and a 'hatch plus' subscription, with a broader us launch slated for july to compete with similar offerings from microsoft and google. this product represents meta's strategic shift toward monetizing ai directly to subsidize its heavy infrastructure investments, which have previously driven layoffs. hatch will also power upcoming meta hardware, including supersensing smart glasses and an ai pendant planned for 2027.

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