Meta初の有料AIは月額$200——OpenAIに対抗できるか？
Metaは、シンプルなプロンプトからソフトウェアツールを構築する月額$200のAIエージェント「Hatch」を投入する。広告を超えた有料AI収益への転換を示す動きだ。
meta is developing 'hatch', a paid ai agent priced up to $200/month that converts natural language descriptions into functional software tools, such as schedulers and email automation systems. internal documents reveal plans for a free tier and a 'hatch plus' subscription, with a broader us launch slated for july to compete with similar offerings from microsoft and google. this product represents meta's strategic shift toward monetizing ai directly to subsidize its heavy infrastructure investments, which have previously driven layoffs. hatch will also power upcoming meta hardware, including supersensing smart glasses and an ai pendant planned for 2027.