賓夕法尼亞州要求AI生成廣告標註,漏洞仍存
賓夕法尼亞州州長約什·夏皮羅簽署了人工智慧欺騙性廣告法,要求對AI生成的廣告進行披露。這影響了在賓夕法尼亞州做廣告的公司。
pennsylvania governor josh shapiro signed the artificial intelligence deceptive advertising act into law on oct 24, 2026. the law requires disclosures on ads that have been significantly modified or generated by artificial intelligence, including tv commercials and restaurant flyers. the labels must be in the same format as the ad itself. however, the law leaves many loopholes, including subjective definitions of 'significantly modified' and 'evidently fictional', and a carve-out for 'parody, satire, commentary or criticism'. this affects companies advertising in pennsylvania and may impact commercials aired in other states if they are also expected to air in pennsylvania.