宾夕法尼亚州要求AI生成广告标注,漏洞仍存
宾夕法尼亚州州长约什·夏皮罗签署了人工智能欺骗性广告法,要求对AI生成的广告进行披露。这影响了在宾夕法尼亚州做广告的公司。
pennsylvania governor josh shapiro signed the artificial intelligence deceptive advertising act into law on oct 24, 2026. the law requires disclosures on ads that have been significantly modified or generated by artificial intelligence, including tv commercials and restaurant flyers. the labels must be in the same format as the ad itself. however, the law leaves many loopholes, including subjective definitions of 'significantly modified' and 'evidently fictional', and a carve-out for 'parody, satire, commentary or criticism'. this affects companies advertising in pennsylvania and may impact commercials aired in other states if they are also expected to air in pennsylvania.