Meta Business Agent：結帳自動化現已融入聊天應用
meta 發布了 business agent，用於在 instagram 和 messenger 內處理銷售和支持，旨在降低購物車棄單率並自動化一級票據。
meta introduced business agent to automate conversational commerce directly within instagram, messenger, and whatsapp. the agent handles checkout flows and repetitive support queries, reducing the need for human intervention. this native integration aims to decrease cart abandonment by eliminating external redirects. retailers must ensure high data quality to prevent hallucinations, while engineers configure handover protocols for complex issues.