Meta Business Agent：结账自动化现已融入聊天应用
meta 发布了 business agent，用于在 instagram 和 messenger 内处理销售和支持，旨在降低购物车弃单率并自动化一级票据。
meta introduced business agent to automate conversational commerce directly within instagram, messenger, and whatsapp. the agent handles checkout flows and repetitive support queries, reducing the need for human intervention. this native integration aims to decrease cart abandonment by eliminating external redirects. retailers must ensure high data quality to prevent hallucinations, while engineers configure handover protocols for complex issues.