谷歌用Gemini重寫歷史:為何其新廣告遭遇反噬
谷歌因一則展示開國元勛使用gemini起草《獨立宣言》的工作空間廣告而面臨強烈反彈,這凸顯了脫節的ai營銷如何疏遠用戶。
google launched a new ad campaign for google workspace featuring gemini, which imagines the founding fathers using ai to transcribe documents, schedule meetings, and suggest edits to the declaration of independence. the commercial ends with a question about whether king george iii should have 'edit access,' a joke that landed poorly across the political spectrum. historians and tech critics alike called the spot ill-advised and corny, arguing it trivializes history without making a compelling case for ai as a collaboration tool. the backlash reflects a broader trend where consumers are increasingly skeptical of big tech's attempts to inject ai into every aspect of life, regardless of context or taste.