谷歌用Gemini重写历史:为何其新广告遭遇反噬
谷歌因一則展示开国元勋使用gemini起草《独立宣言》的工作空间广告而面临强烈反弹,这凸显了脱节的ai营销如何疏远用户。
google launched a new ad campaign for google workspace featuring gemini, which imagines the founding fathers using ai to transcribe documents, schedule meetings, and suggest edits to the declaration of independence. the commercial ends with a question about whether king george iii should have 'edit access,' a joke that landed poorly across the political spectrum. historians and tech critics alike called the spot ill-advised and corny, arguing it trivializes history without making a compelling case for ai as a collaboration tool. the backlash reflects a broader trend where consumers are increasingly skeptical of big tech's attempts to inject ai into every aspect of life, regardless of context or taste.