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techcrunch ai · July 6, 2026

Siri's personality sliders: Apple plays catch-up to ChatGPT

ios 27 beta 3 now lets users adjust siri's pace and expressivity via sliders. this brings apple closer to chatgpt's voice customization, though openai still leads in style options.

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apple released ios 27 beta 3, enabling testers to adjust siri's pace and expressivity using sliders, a move to make the ai assistant feel more human. first teased at wwdc 26, these controls allow for fine-tuning of speech speed and emotion, complementing existing accent options. the update aims to increase user connection to the rebuilt, genai-driven siri, which integrates via dynamic island and a new standalone app. however, it still trails openai's chatgpt, which allows users to tweak specific styles like 'professional' or 'quirky' alongside emotional warmth.

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