rotative
techcrunch ai · September 15, 2026

Salesforce and Nvidia launch Koa, a rival to frontier AI labs

salesforce and nvidia built koa, a reasoning model for sales and customer support, offering an open-weight alternative to closed ai models. this could change how enterprises use ai.

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salesforce and nvidia collaborated on koa, a new ai model that excels at sales, marketing, and customer-support-related tasks. koa is built on nvidia's open-weight nemotron model and was post-trained using synthetic data that mimicked customer patterns. this model offers enterprises an open-weight alternative to closed frontier models, with features such as reduced ai spending and automatic routing through an ai gateway. koa will be provided as an alternative to other models in salesforce's agentforce platform. the development of koa was made possible by the availability of nemotron, a sovereign american pre-trained model with clear data provenance.

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