Reddit shifts to logged-in experience to curb AI scraping
reddit transitions to primarily logged-in experience to protect data from ai scraping and boost revenue, amid declining search traffic and daily active users.
reddit announced a shift to a primarily logged-in experience to protect its data from ai scraping and forge licensing deals with model providers. the company's search traffic referrals dropped by over 1 million per week in october, and daily active users declined 2% year-over-year in the us to 50.7 million. despite this, reddit saw 53% year-over-year revenue growth to $895 million, with average revenue per daily active user increasing 36% globally to $6.87. the move may boost revenue, as logged-in users provide more signals for ad targeting and personalization.