Reddit转为登录体验以限制AI数据抓取
reddit转为登录体验以保护数据不被ai抓取，同时通过许可协议增加收入，尽管搜索流量和活跃用户下降。
reddit announced a shift to a primarily logged-in experience to protect its data from ai scraping and forge licensing deals with model providers. the company's search traffic referrals dropped by over 1 million per week in october, and daily active users declined 2% year-over-year in the us to 50.7 million. despite this, reddit saw 53% year-over-year revenue growth to $895 million, with average revenue per daily active user increasing 36% globally to $6.87. the move may boost revenue, as logged-in users provide more signals for ad targeting and personalization.